Prepared by Chris Saldaris, SAL Marketing Group. 30 October 2026.
Castlegate Home ImprovementsMarketing Audit and Landing Page
Your site still lists "Covid-19 Trained" and the footer stops at 2021, so it reads like nobody's touched it in years.
Prepared by Chris Saldaris, SAL Marketing Group. 30 October 2026.
Your site still lists "Covid-19 Trained" and the footer stops at 2021, so it reads like nobody's touched it in years.
Pick whatever's easiest.
That's how often Perth searches Google for someone to build a deck. The same page works for Facebook ads too.
A"deck builders perth", "deck builders", "decking installers perth"
See your landing pageOn the demo, the form comes to us. Live, it comes to you.
Three things we found on your site, checked on a phone.
Your footer reads "Copyright 2012 - 2021". To a new customer, that's a sign nobody has looked after the site in years.
Your homepage, 29 and 30 Oct 2026.
The first line under "Why Choose Us" is "Covid-19 Trained". In 2026 it dates the whole page.
Your homepage, 29 and 30 Oct 2026.
Your homepage says you started in 1995, have built decks "for over 17 years", are "In Business for 20 Years", and have "a combined 55 years". Pick one so customers don't have to.
Your homepage, 30 Oct 2026.
About 450 a month on average, from people in Perth looking for someone to build or install a deck. The busiest months last year were October to December.
Searches a month in Perth, 12-month average.
| Month | Searches |
|---|---|
| Oct 25 | 970 |
| Nov 25 | 800 |
| Dec 25 | 610 |
| Jan 26 | 380 |
| Feb 26 | 350 |
| Mar 26 | 390 |
| Apr 26 | 290 |
| May 26 | 290 |
| Jun 26 | 210 |
| Jul 26 | 240 |
| Aug 26 | 330 |
| Sep 26 | 250 |
Source: Google Ads Keyword Planner, Perth WA, pulled 30 Oct 2026. Top results checked in Ahrefs, 30 Oct 2026.
Google search on its own is small for decks in Perth.
At $50 a day, Google forecasts about 1.5 enquiries a month, about $90 each. It can only spend about $137 of a $1,500 month, because only so many people search for a deck builder.
Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.
At $50 a day, Google expects about 15.3 clicks in 30 days, at about $8.93 a click. Raising the budget to $100 a day adds nothing, because the ad only shows when someone in Perth searches for a deck builder.
| Budget option | Spend / month | Clicks | Cost per click | At 5% | At 10% | At 20% |
|---|---|---|---|---|---|---|
| $50 a day, bids capped at $30 (recommended) | $137 | 15.3 | $8.93 | 0.8 | 1.5 | 3.1 |
| $50 a day, bids capped at $20 | $130 | 15.2 | $8.53 | 0.8 | 1.5 | 3.0 |
| $30 a day, bids capped at $30 | $137 | 15.3 | $8.93 | 0.8 | 1.5 | 3.1 |
| $100 a day, bids capped at $30 | $137 | 15.3 | $8.93 | 0.8 | 1.5 | 3.1 |
Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "diy"), which we'd add. Forecasts move week to week.
A before-and-after video of one of your decks, shown on Facebook and Instagram to Perth homeowners, reaches people before they ever type "deck builder" into Google.
That's how the concreter below got his enquiries.
The monthly package is $1,499 + GST, plus your ad spend. Take what one average deck makes you. That tells you how many decks a month covers it.
Use your own numbers here. The landing page below is a one-off.
A Perth concreter we work with: 29 real enquiries in their first week, at $4.72 each.
Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.
No lock-in contract. We work month to month, and you can leave with 30 days' notice.
The Google campaign forecast above, built and managed, sending people to this page. For decks, we'd start with Facebook and add Google once it's working.
Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.
Call, text, or ask us to call you.
A deck going in soon, for the before-and-after.
Your details, photos and tracking.
We check the enquiries every few days.
Pick whatever's easiest.
Source: your website, checked on a phone 29 and 30 Oct 2026.